Glitterbox 2015

How to follow the award winning Glitterbox campaign from the brand’s inaugural, 2014 ibiza season? Well, for 2015 MHc brought uber talent, artist, Mark Wardel into the Glitterbox fold. Iconic and dripping with the essence of night life, his campaign imagery screamed we have arrived, proving the perfect partner for the brand’s move to Ibizan institution Space. A switch to Friday nights from Saturdays and with added capacity was a calculated risk. Alongside Defected MHc was able to minimise this through canny promotion and on-the-money creative production. Also partnering with fashion house Prey Of London to create the season’s must-have item, the Glitterbox Kaftan, combined with celebrity endorsement, MHc pushed the credentials of the brand further. While working with new kids on the block, drag troupe Sink The Pink, added fierce and fresh performance. Now, with two MOS London shows under its belt, the future Glitters.