Glitterbox 2014

MHc provided creative direction to Defected Records for their new Saturday night residency at Ibiza’s Booom nightclub. We worked closely with our talent pool of associated fashion editors, photographers, art directors and copy writers to create a worthy sister brand to their hugely successful Defected in The House nights. Channeling the spirit of Studio 54 Glitterbox was born: ‘A Hemisphere of House and Smart Disco’. We oversaw, and implemented the look and feel of the brand, from name generation through to identity design and campaign imagery, producing print and digital media marketing assets. In September 2014 the Glitterbox campaign was awarded Gold in the Image Processing category at the inaugural Ibiza Design Awards for best use of photography, logo and typography.