After witnessing Viktoria Modesta in the Paralympics Closing Ceremony, Channel 4 chose Viktoria to star in her own Pop promo. They created Born Risky – Prototype – The Worlds First Bionic Pop Star. MHc oversaw the initial deal with Channel 4 on behalf and together with Viktoria and consulted on the creative process. The campaign has achieved a phenomenal reach. Viktoria is formally represented by Lateral Management and IMG Global.
Video courtesy of Channel 4.